We've seen success with our AI powered platform across a variety of brands from Expedia and ANA Japan to OLA and TikTok. As part of building a global in-house studio to support their growth post-covid, Expedia were searching for a tool that could organise workflows, unite remote teams and drive down costs in production. IQ provides the backbone to Expedia's new in-house studio facilitating end to end production workflow and remote production commissioning, showing a'single master view' of everything going on across their production teams. IQ has decreased the time it takes to deliver projects, increasing communication and collaboration across international teams, and removing the need for complicated email feedback and WeTransfer.

The Automation of Creativity: How man & AI will work together to improve the ad industry.. In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam. The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives. To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day. Turning the focus on the ad industry, The Automation of Creativity film stars the world's first artificial intelligence creative director, AI-CD ß, launched by McCann Erickson Japan. AI-CD ß is set a brief by Mondelez in the film and presents its creative idea back to the client.

With traditional data management and analysis methods becoming increasingly ineffective given the large volume of information to process, advertisers are looking more and more toward artificial intelligence (AI) and machine learning (ML) technologies for solutions. Being able to constantly learn and adapt, ML in particular can have multiple applications in the ad industry, ranging from data processing and analysis to cognitive intelligence and insights into an organization's target demographic. Properly implemented, ML technologies can provide accurate information about customers' habits, needs and preferences, allowing advertisers to personalize and optimize their campaigns for better results and ultimately higher return on investment. And this is just the tip of the iceberg. As ML technologies continue to evolve, organizations will find new applications to further optimize operations and promote innovation.

As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could change the way ads and sponsored content are sold. The New York Times, Group Nine Media and the Washington Post are among the media companies that have taken advantage of data science projects built for editorial purposes to give advertisers a clearer picture of who's consuming their content and how to best speak to them. Publishers hope programs like these might help them gain back ground from tech giants like Facebook and Google that dominate the ads industry through targeting precision. The Times debuted a unit earlier this year called nytDEMO that encompasses two new data-crunching tools. One, called "Project Feels," is meant to gauge and analyze readers' emotional reaction to articles and videos through a crowdsourced survey tool.

The New Year is approaching fast and it's going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection Regulation's (GDPR) imminent enforcement, exploring new opportunities created by ongoing industry consolidation and collaboration, and future proofing businesses for the age of AI, 2018 looks set to be a year of further transformation for the industry. We spoke to key representatives from the marketing and advertising technology sectors to discover how they expect the digital marketing landscape to evolve over the coming year. "In the ad industry, machine learning and AI are on every company's agenda, or should be. These technologies are fundamental to improving efficiencies by producing and delivering highly-targeted ad campaigns. "There's no disputing that AI and machine learning are already changing the way we work, and five to 10 years from now they may render our jobs unrecognisable from what they are today.

A group of digital advertising and marketing organizations has come together today to condemn Apple for what the coalition says is a "unilateral and heavy-handed approach" to user privacy on Mac. The group fears that Apple, which has started taking more extreme measures to reduce ad tracking on both the mobile and now desktop versions of Safari, is unfairly exercising its muscle in a way that could snuff out an entire segment of the ad industry. The open letter, published this morning by six leading advertising trade groups, is in response to a new macOS feature Apple calls Intelligent Tracking Prevention, or ITP. Introduced back at WWDC in June, ITP uses machine learning algorithms to identify tracking behavior on the company's Safari browser, like the presence of persistent cookies from third-party ad networks, and imposes a strict 24-hour time limit on those tracking tools' lifespans. Apple unveiled the new feature by saying, "It's not about blocking ads, but your privacy is protected."

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighborhood, and tons of other choices. According to the Nielsen Report "Global Trust in Advertising" however, while consumers rely on online opinions or price comparisons, more often than not, it's word-of-mouth recommendations that are the most effective. The most credible advertising comes straight from the people we know and trust, and over 83% of respondents completely or somewhat trust the suggestions of friends and family. So when we make a final decision to buy, it's reasonable to assume that we ask a spouse, relatives or close friends for advice. After all, they are the ones who know us, our tastes, preferences, sense of fashion, etc.

The Drum's latest documentary, produced in association with Teads, 'The Automation of Creativity' explores the role of artificial intelligence (AI) in advertising. Automation will claim 50% of all jobs in the next 30 years, according to Rice University professor Moshe Vardi, but creativity is impossible to automate, right? Adland will surely escape this robot advance? Such a binary argument fails to take into account the huge leaps artificial intelligence (AI) and other such technologies are making. Why, when it is being used in film-making, music and even journalism, should advertising avoid the onslaught?

In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam. The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives. To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day. Turning the focus on the ad industry, The Automation of Creativity film stars the world's first artificial intelligence creative director, AI-CD ß, launched by McCann Erickson Japan. AI-CD ß is set a brief by Mondelez in the film and presents its creative idea back to the client.

Each year at Cannes Lions, the Saatchi & Saatchi New Directors' Showcase features a live show conceived around a theme that mirrors the most exciting happenings in the ad industry. This year it was less a live show, more an experiment. In a nod to the rising prominence of artificial intelligence, Saatchi & Saatchi and its LA agency Team One set about potential capabilities of the technology. The result is a music video that was creatively conceived, cast, directed, shot and edited wholly by machines. Saatchi & Saatchi hid it within the NDS reel and tasked the audience to try and pick it out among a crop of films by some of the world's most talented new directors.